Residential Marketing Plan

Selling a home in today’s competitive market requires effective marketing strategies and the resources to implement them. My Residential Marketing Plan assures your property maximum exposure on one of the most widely-visited websites in the Philadelphia real estate industry.

Step 1: Prepare Your Property For Sale

Determine your real estate goals
Establish a competitive price for your home with a Competitive Market Analysis
Identify profitable home improvement opportunities

Step 2: High-Impact Marketing Materials

High-quality photographs of your home to be used on the MLS and property listing materials
Full-color property profile sheets of your home
Just listed postcards of your home to be distributed via direct mail
Newspaper Advertisements; Your home will be listed every week in the Philadelphia Inquirer and the Philadelphia Weekly
New listing email to all Coldwell Banker Preferred Agents, and flyers delivered to Brokers and Sales Associates in the Area
Professional signage to be displayed prominetly for life of your listing period

Step 3: State of The Art Technology

Immediately place your home on Multiple Listing System (MLS) to over 90,000 agents
Immediately create property exposure through my website and national sites like http://www.realtor.com/ , Coldwell Banker, and Coldwell Banker Preferred
Leverage in-house systems for fast-response marketing
Network with other Realtors on a daily basis, by telephone, e-mail or direct mail

Step 4: Showings and Open Houses

Help you prepare your home for showings using our Home Enhancement Guide
Area real estate Brokers open house tour
Schedule your home for an public open house (where applicable)

Step 5: Follow-up Quickly and Consistently

Immediately respond to all leads
Encourage serious buyers to make serious offers that include a loan pre-approval
Furnish you with an estimate of the proceeds you can expect from the sale of your property
Facilitate the closing process to ensure a successful, competitively priced, stress-free sale